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CU wins five communication awards, including 3 in first place


Coleman Unlimited (CU) has won five awards in the 2009 Communication Contest. Sponsored by the Missouri Professional Communicators, a chapter of the National Federation of Press Women (NFPW), the contest recognizes a variety of communication tactics, including writing, public relations, communications, photography, speeches, web, research, and books.
Our awards in the 2009 Communications Contest: 

First place in Special [...]

Write to Wow Readers: A Checklist for Great Writing (Part 2)


I had so much to say on the topic of great writing, that I had to break it into multiple posts!
Here’s a few more tips to follow to improve your writing process:

Read out loud. After writing, speak what you write. This unveils awkward phrasing, gaps in the structure, and areas that need revision.
Strengthen verbs. Replace [...]

Write to Wow Readers: A Checklist for Great Writing (Part 1)


Want to look smart? Learn how to write clearly and concisely!
Writing has never been more important as we all spend hours every week writing emails. Although this list applies to nearly all business and promotional writing, I wouldn’t suggest applying it to essays and creative writing.
This is, however, a great checklist the next time you [...]

6 Ways to Create a Press Release that the Media (and Your Customers) Will Love


I love press releases. They are one of the most clear, concise and non-manipulative ways to communicate important information. And, if written correctly, news releases offer facts and invite participation in a tantalizing way that makes everyone want to read them. I’ve found they are welcome addition to any direct marketing program; why save the [...]