Coleman Unlimited LLC

In the past few days, there’s been a somewhat heated discussion on Linked In about companies expecting creative firms to give away their design ideas on RFPs—before getting paid or selected, of course! The discussion was expanded to all RFPs and many different people, ranging from consultants to CFOs commented their varying views.
I wanted to [...]

Since I’ve been working with my husband’s web development company for the past two years, I’ve met with many clients as they develop marketing plans and consider website improvements. Interestingly enough, it seems that many companies have it backwards… they put more emphasis on the tangible print or sales presentations and less emphasis on their [...]

For years, I’ve been offering advice to my husband that he should market his graphic design and web development business more.
He always looked at me and said something like: “It’s on the list.” I usually then shook my head and thought that he needed better planning skills.
This was before I left my 9-to-5 job as [...]

I love press releases. They are one of the most clear, concise and non-manipulative ways to communicate important information. And, if written correctly, news releases offer facts and invite participation in a tantalizing way that makes everyone want to read them. I’ve found they are welcome addition to any direct marketing program; why save the [...]