Coleman Unlimited LLC

I’ve been devouring my “magazines to read” pile. I came across an excellent article on trust in Associations Now magazine by Michelle and Dennis Reina. It’s critical to being a good leader, which seems to be something everyone should know if they don’t. However, one little sidebar on the article really stood out to me… [...]

I do a lot of freelance magazine writing; while wearing my journalist’s hat, the first place I go to do research on a company is their website. Surprisingly, it often appears that the website is the last place where most companies invest their time.
How do I know?
On company websites of all sizes, I find typos, [...]

My local newspaper, the St. Louis Post-Dispatch, sent me an interesting story in their news email blast. The headline read: “City threatens blind woman over unpaid 1-cent bill.”
Uh-oh, I thought: PR disaster. Some auto-billing mechanism is creating a havoc.
Sure enough… The city of Attleboro, Mass. sent a nastygram to a 74-year-old blind resident threatening a [...]

In my previous two jobs, I have produced over 60 promotional videos, so I have a few tips to offer on how to create a great video.
I’ve done it on the cheap and with a big budget. And, since I only had one video class in college, I learned from experience…and from my incredibly talented [...]

I was able to celebrate my birthday last week with the fun folks at the Public Relations Society of America – St. Louis Chapter. The monthly luncheon featured a fascinating topic by a world-renowned expert.
Author and PR Exec Leslie Gaines-Ross of Weber Shandwick shared how a company’s reputation can be destroyed in seconds during her [...]