Site Archives pressrelease

How Well Do Free Press Release Services Work?

  • Posted by Sonia
  • August 4, 2009

I’ve been in PR a long time, but like all industries, it’s very segmented. I worked primarily in the electrical industry, so I knew those publications very well and had excellent relationships with those media. However, now that I work for myself and for my husband’s graphic design and web development firm, I have a [...]

Press Releases as a Powerful SEO Tool

  • Posted by Sonia
  • June 15, 2009

I work frequently with my husband’s web development company, so I know that Search Engine Optimization (SEO) is the new Atkins Diet in the world of technology. All companies want to know about it because they think it will save them tons of money in advertising. Many companies sell SEO services, and some make ridiculous [...]

6 Ways to Create a Press Release that the Media (and Your Customers) Will Love

  • Posted by Sonia
  • May 12, 2008

I love press releases. They are one of the most clear, concise and non-manipulative ways to communicate important information. And, if written correctly, news releases offer facts and invite participation in a tantalizing way that makes everyone want to read them. I’ve found they are welcome addition to any direct marketing program; why save the [...]