Coleman Unlimited LLC

I attended the leadership assembly for the Public Relations Society of America (PRSA) this week as a delegate for my local St. Louis chapter. An interesting discussion ensued among members about the difference between Public Relations and communications. Many PR professionals feel like their work is distinctly different from communications, although the general public would [...]

I’ve been in PR a long time, but like all industries, it’s very segmented. I worked primarily in the electrical industry, so I knew those publications very well and had excellent relationships with those media. However, now that I work for myself and for my husband’s graphic design and web development firm, I have a [...]

I work frequently with my husband’s web development company, so I know that Search Engine Optimization (SEO) is the new Atkins Diet in the world of technology. All companies want to know about it because they think it will save them tons of money in advertising. Many companies sell SEO services, and some make ridiculous [...]

I do a lot of freelance magazine writing; while wearing my journalist’s hat, the first place I go to do research on a company is their website. Surprisingly, it often appears that the website is the last place where most companies invest their time.
How do I know?
On company websites of all sizes, I find typos, [...]

For years, I’ve been offering advice to my husband that he should market his graphic design and web development business more.
He always looked at me and said something like: “It’s on the list.” I usually then shook my head and thought that he needed better planning skills.
This was before I left my 9-to-5 job as [...]

My local newspaper, the St. Louis Post-Dispatch, sent me an interesting story in their news email blast. The headline read: “City threatens blind woman over unpaid 1-cent bill.”
Uh-oh, I thought: PR disaster. Some auto-billing mechanism is creating a havoc.
Sure enough… The city of Attleboro, Mass. sent a nastygram to a 74-year-old blind resident threatening a [...]

Every once in a while I come across a post on the web that is so valuable that I have this urge to print it and save it somewhere in a vault of “important informaton.” However, these days, I am retraining myself to save the link or if I must print it, print it to [...]

Want to look smart? Learn how to write clearly and concisely!
Writing has never been more important as we all spend hours every week writing emails. Although this list applies to nearly all business and promotional writing, I wouldn’t suggest applying it to essays and creative writing.
This is, however, a great checklist the next time you [...]

I recently attended an informative luncheon sponsored by the Community Service Public Relations Council (CSPRC). It was a roundtable format with a myriad of topics; I was able to sit in on two topics, website Redesign and public relations tips from the Post-Dispatch.
Although I have a lot to say on website redesign, I’ll save that [...]

In my previous two jobs, I have produced over 60 promotional videos, so I have a few tips to offer on how to create a great video.
I’ve done it on the cheap and with a big budget. And, since I only had one video class in college, I learned from experience…and from my incredibly talented [...]