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Bad Press for a Penny:
What NOT to Say If You’re a Spokesperson


My local newspaper, the St. Louis Post-Dispatch, sent me an interesting story in their news email blast. The headline read: “City threatens blind woman over unpaid 1-cent bill.”
Uh-oh, I thought: PR disaster. Some auto-billing mechanism is creating a havoc.
Sure enough… The city of Attleboro, Mass. sent a nastygram to a 74-year-old blind resident threatening a [...]