Site Archives associations

Promote Your Event with No Marketing Budget

  • Posted by Sonia
  • October 30, 2008

I recently read an article in the ASAE Communications Section Newsletter about an association offering a new conference… one hitch: they had no marketing budget.
What did they do?
According to Jason Della Rocca, executive director of the International Game Developers Association, his association used new media to inexpensively and effectively promote their conference.
Della Rocca’s conference marketing [...]

Do You Have Customers or Promoters?

  • Posted by Sonia
  • March 25, 2008

You know that guy. He’s so in love with his iPod that he practically talks you into buying another one every time you enter his space. Or there’s that lady in the cube next to you who’s always reminding that you’ve “got to check out” that great new Google feature because its so useful.
According to [...]