Results
We like communications with results. Here’s a few of our accomplishments.
Public Relations
- Developed and launched a public relations program to improve the organization’s image and increase press coverage of association events, products, and services.
- Increased press clips from 0 to 100 - 200 per year.
- Oversaw publicity efforts for endowment campaign that raised $6.4 million in 18 months.
- Secured editorial in leading industry publications.
- Developed media and speaking training program for board chair, president, and other key leaders.
- Created and launched a weekly e-newsletter read by 3,000 people.
- Expanded and redesigned a four-page magazine section in the leading electrical industry publication include special features, news, a new member profile, and product updates.
Marketing
- Doubled conference general session attendance through improved speeches, videos, and presentations. Attendance increased from approximately 500 to 1000+ people. Nearly 80% of attendees surveyed rated the sessions “Very Good” or “Excellent.”
- Developed programs with top executives in the electrical distribution industry.
- Oversaw Website redesign for a national association.
- Produced and wrote scripts for videos to improve communication with conference attendees and association members. Feedback was overwhelmingly positive; organization now creates between seven and 11 videos each year.
- Oversaw conference brochures & online registration.
- Launched an industry internship program with endorsements from electrical industry leaders.
- Assisted with planning, promotion, and management of an 800-person fundraising banquet.
- Created and implemented a records management system for a radio program.
Writing
- Total of 13 national awards in writing and design, including winning first, second, and two honorable mentions in Personality Profile writing.
- George A. Mahan Prize for Creative Writing, first place in Short Story.
- Guy Cooper Award for Poetry, second place.
- “Twain’s Battle with Copyright Law,” research paper published in The Twainian.
- George A. Mahan Prize for Creative Writing, second place in Formal Essay.
- COG International winner in Articles/Essays, second place.
- Taught a publication practicum required for communication majors.
Samples of Our Work
Magazine Article Writing
- Company Profile: Progress Lighting (PDF)
- Feature Article: Distributor Website Trends (PDF)
- Company Profile: Compass International (PDF)
- Company Profile: Ceiling Systems Distributors (PDF)
- Feature Article: Apprentice Program Recruits Talent (PDF)
Brochure/Marketing Writing & Design
Website Writing & Design
- Kitchen & Bath Remodeling Company
- Eyecare Store (in progress)