Technology & Productivity Archive

Catapulting the Curve Podcast Series: Segment 1 Now Available


I recently moderated a podcast series, “Catapulting the Curve” on technology trends in the electrical industry. I interviewed industry insiders Larry Stern and Del Nickel. Larry is the president of Standard Electric Supply and current chairman of IDEA. Del is past president of Pentair Technical Products, most known by its Hoffman brand in the US, […]

Press Releases as a Powerful SEO Tool


I work frequently with my husband’s web development company, so I know that Search Engine Optimization (SEO) is the new Atkins Diet in the world of technology. All companies want to know about it because they think it will save them tons of money in advertising. Many companies sell SEO services, and some make ridiculous […]