Reputation Archive

Spec Work Debate Update


UPDATE:
Interesting… An RFP for the National Endowment for the Arts recently required spec work, so the leading graphic designer’s association responded in a well-written letter.
The irony is quite strong here… that an arts organization would be requiring free work (and damaging an industry they are supposed to protect)!

The Best PR: Story of the Airline King


I attended the leadership assembly for the Public Relations Society of America (PRSA) this week as a delegate for my local St. Louis chapter. An interesting discussion ensued among members about the difference between Public Relations and communications. Many PR professionals feel like their work is distinctly different from communications, although the general public would [...]

Practical Wisdom for Leaders


We watched an interesting documentary show on the Sundance Channel, called Iconoclasts. This particular episode focused on Sumner Redstone, who controls media empire, Viacom, and movie producer Brian Glazer.
Redstone said some things that were worthy to be quoted. So I paused the Tivo and took notes.
Here’s a few words of leadership wisdom from Sumner Redstone:
“What [...]

How to Be Trustworthy


I’ve been devouring my “magazines to read” pile. I came across an excellent article on trust in Associations Now magazine by Michelle and Dennis Reina. It’s critical to being a good leader, which seems to be something everyone should know if they don’t. However, one little sidebar on the article really stood out to me… [...]

Donald Trump Invited Me?


We got a special invitation from Donald Trump the other day. It had gold ink, and it looks pretty fancy on the outside.
On the inside, however, it was just like every other direct mail seminar pitch, except of course it included two free tickets to admit us to this special event.
My husband and I both [...]

What Does the World Think of Your Company?


I do a lot of freelance magazine writing; while wearing my journalist’s hat, the first place I go to do research on a company is their website. Surprisingly, it often appears that the website is the last place where most companies invest their time.
How do I know?
On company websites of all sizes, I find typos, [...]

Credit Card Post Published at GetRichSlowly.org


A few weeks ago I wrote on this website about a funny phone experience I had with a bank customer service rep about credit cards.
I submitted it to one of my husband’s favorite personal finance blogs, GetRichSlowly.org. The editor, J.D. Roth, liked the post and offered to publish it. It went online yesterday at GetRichSlowly.org.
Yesterday, [...]

Bad Press for a Penny:
What NOT to Say If You’re a Spokesperson


My local newspaper, the St. Louis Post-Dispatch, sent me an interesting story in their news email blast. The headline read: “City threatens blind woman over unpaid 1-cent bill.”
Uh-oh, I thought: PR disaster. Some auto-billing mechanism is creating a havoc.
Sure enough… The city of Attleboro, Mass. sent a nastygram to a 74-year-old blind resident threatening a [...]

How to Avoid Becoming a Flop When You Speak


I read a very good article in Maximum Impact’s newsletter, called “7 Reasons Why Speakers Flop.” For years, I have worked with CEOs on speaking at conferences, and these are all things I worked to get across to each of them each year. As I read this article, I wanted to stand up and yell, [...]

6 Ways to Engage Discussion in Your Community: PR Tips from Kurt Greenbaum of the St. Louis Post-Dispatch


I recently attended an informative luncheon sponsored by the Community Service Public Relations Council (CSPRC). It was a roundtable format with a myriad of topics; I was able to sit in on two topics, website Redesign and public relations tips from the Post-Dispatch.
Although I have a lot to say on website redesign, I’ll save that [...]