Public Speaking Archive

Digital Marketing Strategy: Ride the Groundswell or Crash and Burn?

  • Posted by Sonia
  • September 29, 2011

I really enjoyed teaming up with Amanda Johnson to present on Digital Marketing strategy at the 2011 E-Biz Forum on September 27. This is such a huge topic that we had hours of material—and the hardest part was fitting everything into a 50-minute session!
Topics we covered:

Build: developing your strategy—questions to ask, listening and monitoring, evaluating [...]