Public Relations Archive
Reputation Management – 12 Steps to Recover Tarnished Reputations and Move on with Growth and Prosperity
I was able to celebrate my birthday last week with the fun folks at the Public Relations Society of America – St. Louis Chapter. The monthly luncheon featured a fascinating topic by a world-renowned expert.
Author and PR Exec Leslie Gaines-Ross of Weber Shandwick shared how a company’s reputation can be destroyed in seconds during her [...]
6 Ways to Create a Press Release that the Media (and Your Customers) Will Love
I love press releases. They are one of the most clear, concise and non-manipulative ways to communicate important information. And, if written correctly, news releases offer facts and invite participation in a tantalizing way that makes everyone want to read them. I’ve found they are welcome addition to any direct marketing program; why save the [...]
Easy Ways to “Do-it-Yourself” Research
I recently attended an informative (and fun) luncheon put on by the Public Relations Society of America (PRSA) St. Louis Chapter. The topic was research and the speaker was Steve Bast of Nucleus Marketing Lab.
Since we’re all needing to prove our worth these days, research is becoming more important in every field. Steve customized his [...]
Do You Have Customers or Promoters?
You know that guy. He’s so in love with his iPod that he practically talks you into buying another one every time you enter his space. Or there’s that lady in the cube next to you who’s always reminding that you’ve “got to check out” that great new Google feature because its so useful.
According to [...]
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