Coleman Unlimited LLC

My local newspaper, the St. Louis Post-Dispatch, sent me an interesting story in their news email blast. The headline read: “City threatens blind woman over unpaid 1-cent bill.”
Uh-oh, I thought: PR disaster. Some auto-billing mechanism is creating a havoc.
Sure enough… The city of Attleboro, Mass. sent a nastygram to a 74-year-old blind resident threatening a [...]

Every once in a while I come across a post on the web that is so valuable that I have this urge to print it and save it somewhere in a vault of “important informaton.” However, these days, I am retraining myself to save the link or if I must print it, print it to [...]

This is my second post on an innovation presentation that I recently attended by Kathie Thomas of Fleishman Hillard at the PRSA St. Louis monthly luncheon.
Although Thomas presented many great ideas, one of the takeaways I enjoyed most was the brainstrorming guidelines. We’ve all been a part of such ridiculous brainstorming sessions at work that [...]

I recently went to an excellent presentation on innovation hosted PRSA St. Louis. The speaker was Kathie Thomas of Fleishman Hillard (headquartered here in St. Louis). She’s their innovation guru, and this presentation was also presentated at a national PRSA conference. I thought I’d share a few bits of her presentation that I found interesting.
What’s [...]

I had so much to say on the topic of great writing, that I had to break it into multiple posts!
Here’s a few more tips to follow to improve your writing process:

Read out loud. After writing, speak what you write. This unveils awkward phrasing, gaps in the structure, and areas that need revision.
Strengthen verbs. Replace [...]

Want to look smart? Learn how to write clearly and concisely!
Writing has never been more important as we all spend hours every week writing emails. Although this list applies to nearly all business and promotional writing, I wouldn’t suggest applying it to essays and creative writing.
This is, however, a great checklist the next time you [...]

I have to admit, I have some big pet peeves with email. I think its the most abused communication tool ever invented. I think this is because its purpose is has been overextended, and it’s available at the sender’s convenience.
You can send an email anytime you feel like it, but you can’t call your kid’s [...]

I recently attended an informative luncheon sponsored by the Community Service Public Relations Council (CSPRC). It was a roundtable format with a myriad of topics; I was able to sit in on two topics, website Redesign and public relations tips from the Post-Dispatch.
Although I have a lot to say on website redesign, I’ll save that [...]

In my previous two jobs, I have produced over 60 promotional videos, so I have a few tips to offer on how to create a great video.
I’ve done it on the cheap and with a big budget. And, since I only had one video class in college, I learned from experience…and from my incredibly talented [...]

No matter what you are communicating, testimonials pack a powerful punch.
Well, let me qualify for a minute: real testimonials pack a powerful punch. Fake or doctored up testimonials detract more than they help. (Who really believes infomercials?)
Gathering testimonials for your company, product or service takes effort, plus a little time and money. However, the value [...]