Coleman Unlimited LLC » Public Relations

I Won First, Second, and HM in the 2009 National NFPW Communications Contest!

Sonia — Mon, 06 Jul 2009 21:53:05 +0000

A few months ago, I won three first place awards in the Missouri Communications Contest through my local National Federation of Press Women (NFPW) chapter. These three entries were then entered in the NFPW’s national contest. I recently heard that I won First, Second and Honorable Mention in the national contest!

First place in Magazine Section Editing – for my work in 2008 on the National Association of Electrical Distributor’s NAED Direct section in TED Magazine.
Second place in Writing for the Web (Web content written for corporate or for-profit organization sites) – for the text I wrote for the Cutter’s Kitchens and Baths website.
Honorable Mention in Special articles, Business – for articles I wrote for IMARK Marketfocus Magazine (see Results for the articles). I’d write down which ones it was here if I had finished putting away all my files after we moved offices!

The awards will be given away at NFPW’s national conference in September. Now I have to decide if I’m up for a trip or not!

Press Releases as a Powerful SEO Tool

Sonia — Mon, 15 Jun 2009 22:11:27 +0000

I work frequently with my husband’s web development company, so I know that Search Engine Optimization (SEO) is the new Atkins Diet in the world of technology. All companies want to know about it because they think it will save them tons of money in advertising. Many companies sell SEO services, and some make ridiculous promises! (Example: We’ll make you #1 on Google! they say… sure, sure! Just roll your eyes when you see that one.) We do offer SEO services, and there’s many things a company can do to improve their SEO rankings.

However, the best way to raise rankings without buying Google AdWords, is to simply have a lot websites linking to your site. This is a great differentiator for search engines like Google to be able to tell if a website is the real deal or not.

With a background in PR, I know how to get free publicity. And now, there’s even more avenues to get news published! Press releases are often published on the websites of publications, especially when they don’t have space in the print edition. This used to be a lesser thing in PR because everyone loves to see a printed clip. (The web can sometimes be a bit invisible to those leaders who like physical printed materials.)

However, now with SEO coming to the forefront, press releases offer companies with a cost-effective and powerful tool to send out a message AND raise the ranking of your website, as long as your press releases link back to your website. I’m going to using this approach with a few of my clients that I also have access to their web stats; it’ll be interesting to see if I can measure a correlation between web stats and press release distribution. It’ll be fun! I’m going to use this website as a guinea pig also.

CU wins five communication awards, including 3 in first place

Sonia — Mon, 13 Apr 2009 18:52:19 +0000

Coleman Unlimited (CU) has won five awards in the 2009 Communication Contest. Sponsored by the Missouri Professional Communicators, a chapter of the National Federation of Press Women (NFPW), the contest recognizes a variety of communication tactics, including writing, public relations, communications, photography, speeches, web, research, and books.

Our awards in the 2009 Communications Contest:

First place in Special Articles: Business
First place in Web Writing, For-Profit Business
First place in Magazine Section Editing
Second place in Special Articles: Science (Energy & Green Issues)
Third place in Magazine Feature Story

If you’d like to read our submissions, many of them are on our Results page.

Thanks to all of our clients who provided us with the opportunities to work with them on these projects.