Coleman Unlimited LLC

I recently read an article in the ASAE Communications Section Newsletter about an association offering a new conference… one hitch: they had no marketing budget.
What did they do?
According to Jason Della Rocca, executive director of the International Game Developers Association, his association used new media to inexpensively and effectively promote their conference.
Della Rocca’s conference marketing [...]

I had so much to say on the topic of great writing, that I had to break it into multiple posts!
Here’s a few more tips to follow to improve your writing process:

Read out loud. After writing, speak what you write. This unveils awkward phrasing, gaps in the structure, and areas that need revision.
Strengthen verbs. Replace [...]

Want to look smart? Learn how to write clearly and concisely!
Writing has never been more important as we all spend hours every week writing emails. Although this list applies to nearly all business and promotional writing, I wouldn’t suggest applying it to essays and creative writing.
This is, however, a great checklist the next time you [...]

I have to admit, I have some big pet peeves with email. I think its the most abused communication tool ever invented. I think this is because its purpose is has been overextended, and it’s available at the sender’s convenience.
You can send an email anytime you feel like it, but you can’t call your kid’s [...]

In my previous two jobs, I have produced over 60 promotional videos, so I have a few tips to offer on how to create a great video.
I’ve done it on the cheap and with a big budget. And, since I only had one video class in college, I learned from experience…and from my incredibly talented [...]

No matter what you are communicating, testimonials pack a powerful punch.
Well, let me qualify for a minute: real testimonials pack a powerful punch. Fake or doctored up testimonials detract more than they help. (Who really believes infomercials?)
Gathering testimonials for your company, product or service takes effort, plus a little time and money. However, the value [...]

I love press releases. They are one of the most clear, concise and non-manipulative ways to communicate important information. And, if written correctly, news releases offer facts and invite participation in a tantalizing way that makes everyone want to read them. I’ve found they are welcome addition to any direct marketing program; why save the [...]

I recently attended an informative (and fun) luncheon put on by the Public Relations Society of America (PRSA) St. Louis Chapter. The topic was research and the speaker was Steve Bast of Nucleus Marketing Lab.
Since we’re all needing to prove our worth these days, research is becoming more important in every field. Steve customized his [...]

You know that guy. He’s so in love with his iPod that he practically talks you into buying another one every time you enter his space. Or there’s that lady in the cube next to you who’s always reminding that you’ve “got to check out” that great new Google feature because its so useful.
According to [...]