Marketing Archive

Video Now Available from Digital Marketing Strategy Presentation

  • Posted by Sonia
  • November 5, 2011

Watch your hearts out! Amanda Johnson and I give some great pointers and tips on how to build, engage and embrace as you develop your digital marketing efforts. Special thanks to the E-Biz Forum for the opportunity to share with their attendees.

Our Digital Marketing Presentation Slides Now Available

  • Posted by Sonia
  • October 28, 2011

For those of you who missed our live presentation at the 2011 E-Biz Forum, the slides are now available on Slideshare. It’s packed full of great information on digital marketing… and could easily have been expanded into an entire day-long workshop. Good stuff!
Digital Marketing Strategy: Ride the Groundswell or Crash and Burn? – Sonia [...]

Digital Marketing Strategy: Ride the Groundswell or Crash and Burn?

  • Posted by Sonia
  • September 29, 2011

I really enjoyed teaming up with Amanda Johnson to present on Digital Marketing strategy at the 2011 E-Biz Forum on September 27. This is such a huge topic that we had hours of material—and the hardest part was fitting everything into a 50-minute session!
Topics we covered:

Build: developing your strategy—questions to ask, listening and monitoring, evaluating [...]