Marketing Archive
Ethics of Spec Work in RFPs?
In the past few days, there’s been a somewhat heated discussion on Linked In about companies expecting creative firms to give away their design ideas on RFPs—before getting paid or selected, of course! The discussion was expanded to all RFPs and many different people, ranging from consultants to CFOs commented their varying views.
I wanted to [...]
Will Facebook Outrank Google in the Near Future for Relevant Traffic?
I recently connected my personal website and Twitter accounts to my Facebook page, and I’ve noticed a lot more feedback on my posts. This got me thinking… if Facebook continues to grow in popularity and the amount of time spent, will it outrank Google in terms of reaching potential clients and customers? Will it become [...]
Wordpress Wins Overall Best Open Source CMS Award
I was excited to see that WordPress has been awarded the Overall Best Open Source CMS Award in the 2009 Open Source CMS Awards. It’s a great tool! As Wordpress founder Matt Mullenweg said in his post, “This is a landmark for us…it marks a shift in the public perception of WordPress, from blog software [...]
Are You Making Sales Presentations in Your Underwear?
Since I’ve been working with my husband’s web development company for the past two years, I’ve met with many clients as they develop marketing plans and consider website improvements. Interestingly enough, it seems that many companies have it backwards… they put more emphasis on the tangible print or sales presentations and less emphasis on their [...]
Great Article: Top 10 Facebook Privacy Settings
With all the brouhaha recently about the Facebook user agreement, many started thinking about their privacy and their information on social networking sites. Thanks to Twitter, I came across this excellent summary on “10 Privacy Settings Every Facebook User Should Know” on AllFacebook.com.
I thought it was very helpful, and since I’ve recommended it to many, [...]
Donald Trump Invited Me?
We got a special invitation from Donald Trump the other day. It had gold ink, and it looks pretty fancy on the outside.
On the inside, however, it was just like every other direct mail seminar pitch, except of course it included two free tickets to admit us to this special event.
My husband and I both [...]
What Does the World Think of Your Company?
I do a lot of freelance magazine writing; while wearing my journalist’s hat, the first place I go to do research on a company is their website. Surprisingly, it often appears that the website is the last place where most companies invest their time.
How do I know?
On company websites of all sizes, I find typos, [...]
Credit Card Post Published at GetRichSlowly.org
A few weeks ago I wrote on this website about a funny phone experience I had with a bank customer service rep about credit cards.
I submitted it to one of my husband’s favorite personal finance blogs, GetRichSlowly.org. The editor, J.D. Roth, liked the post and offered to publish it. It went online yesterday at GetRichSlowly.org.
Yesterday, [...]
Too Busy to Market Your Company?
For years, I’ve been offering advice to my husband that he should market his graphic design and web development business more.
He always looked at me and said something like: “It’s on the list.” I usually then shook my head and thought that he needed better planning skills.
This was before I left my 9-to-5 job as [...]
Linkedin Now Has Events: Great for Associations and Local Networking Groups
Business networking website Linkedin.com now has an events function, which is a great step to really becoming a competitor to Facebook. For all of us who have ever worked in associations, this feature makes the pulse jump a tad! You can add an event and then link your participation to it, as a speaker, organizer [...]
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