Communications Archive

Spec Work Debate Update


UPDATE:
Interesting… An RFP for the National Endowment for the Arts recently required spec work, so the leading graphic designer’s association responded in a well-written letter.
The irony is quite strong here… that an arts organization would be requiring free work (and damaging an industry they are supposed to protect)!

The Best PR: Story of the Airline King


I attended the leadership assembly for the Public Relations Society of America (PRSA) this week as a delegate for my local St. Louis chapter. An interesting discussion ensued among members about the difference between Public Relations and communications. Many PR professionals feel like their work is distinctly different from communications, although the general public would [...]

Are You Making Sales Presentations in Your Underwear?


Since I’ve been working with my husband’s web development company for the past two years, I’ve met with many clients as they develop marketing plans and consider website improvements. Interestingly enough, it seems that many companies have it backwards… they put more emphasis on the tangible print or sales presentations and less emphasis on their [...]

How Well Do Free Press Release Services Work?


I’ve been in PR a long time, but like all industries, it’s very segmented. I worked primarily in the electrical industry, so I knew those publications very well and had excellent relationships with those media. However, now that I work for myself and for my husband’s graphic design and web development firm, I have a [...]

CU wins five communication awards, including 3 in first place


Coleman Unlimited (CU) has won five awards in the 2009 Communication Contest. Sponsored by the Missouri Professional Communicators, a chapter of the National Federation of Press Women (NFPW), the contest recognizes a variety of communication tactics, including writing, public relations, communications, photography, speeches, web, research, and books.
Our awards in the 2009 Communications Contest: 

First place in Special [...]

Donald Trump Invited Me?


We got a special invitation from Donald Trump the other day. It had gold ink, and it looks pretty fancy on the outside.
On the inside, however, it was just like every other direct mail seminar pitch, except of course it included two free tickets to admit us to this special event.
My husband and I both [...]

Linkedin: Why You (or Your Group) Should Use It


I’ve been on Linkedin for a long time, and at first, I thought it was going to just be a resume posting site. I knew it had potential, but it seemed to be lacking something.
In the past 4 months, Linkedin has really started taking off. I think it’s starting to reach critical mass: everyone is [...]

What Does the World Think of Your Company?


I do a lot of freelance magazine writing; while wearing my journalist’s hat, the first place I go to do research on a company is their website. Surprisingly, it often appears that the website is the last place where most companies invest their time.
How do I know?
On company websites of all sizes, I find typos, [...]

Credit Card Post Published at GetRichSlowly.org


A few weeks ago I wrote on this website about a funny phone experience I had with a bank customer service rep about credit cards.
I submitted it to one of my husband’s favorite personal finance blogs, GetRichSlowly.org. The editor, J.D. Roth, liked the post and offered to publish it. It went online yesterday at GetRichSlowly.org.
Yesterday, [...]

Too Busy to Market Your Company?


For years, I’ve been offering advice to my husband that he should market his graphic design and web development business more.
He always looked at me and said something like: “It’s on the list.” I usually then shook my head and thought that he needed better planning skills.
This was before I left my 9-to-5 job as [...]