Author Archives for Sonia
Linkedin: Why You (or Your Group) Should Use It
I’ve been on Linkedin for a long time, and at first, I thought it was going to just be a resume posting site. I knew it had potential, but it seemed to be lacking something.
In the past 4 months, Linkedin has really started taking off. I think it’s starting to reach critical mass: everyone is [...]
Keys to Success: Building Confidence and Destroying Fear
I just read a great post on building confidence and destroying fear at GetRichSlowly.org. I love this because I find that so many people let fear dominate all their decision-making. I have known many people who have stayed in a dead-end job, abusive relationship, or missed out on a great opportunity because they were too [...]
What Does the World Think of Your Company?
I do a lot of freelance magazine writing; while wearing my journalist’s hat, the first place I go to do research on a company is their website. Surprisingly, it often appears that the website is the last place where most companies invest their time.
How do I know?
On company websites of all sizes, I find typos, [...]
Credit Card Post Published at GetRichSlowly.org
A few weeks ago I wrote on this website about a funny phone experience I had with a bank customer service rep about credit cards.
I submitted it to one of my husband’s favorite personal finance blogs, GetRichSlowly.org. The editor, J.D. Roth, liked the post and offered to publish it. It went online yesterday at GetRichSlowly.org.
Yesterday, [...]
Too Busy to Market Your Company?
For years, I’ve been offering advice to my husband that he should market his graphic design and web development business more.
He always looked at me and said something like: “It’s on the list.” I usually then shook my head and thought that he needed better planning skills.
This was before I left my 9-to-5 job as [...]
Money Basics (Or So I Thought): What? Credit Cards Can Pay You Money?
Normally I stick to communication and business tips on this blog. However, today, I will deviate to share a funny, but surprisingly true story about money. Credit cards to be specific. Considering the current “financial crisis” that’s impacting everyone’s businesses, I think it’s relevant.
Last night I had to call one of our banks, Bank of [...]
Linkedin Now Has Events: Great for Associations and Local Networking Groups
Business networking website Linkedin.com now has an events function, which is a great step to really becoming a competitor to Facebook. For all of us who have ever worked in associations, this feature makes the pulse jump a tad! You can add an event and then link your participation to it, as a speaker, organizer [...]
Bad Press for a Penny:
What NOT to Say If You’re a Spokesperson
My local newspaper, the St. Louis Post-Dispatch, sent me an interesting story in their news email blast. The headline read: “City threatens blind woman over unpaid 1-cent bill.”
Uh-oh, I thought: PR disaster. Some auto-billing mechanism is creating a havoc.
Sure enough… The city of Attleboro, Mass. sent a nastygram to a 74-year-old blind resident threatening a [...]
10 Best Social Media Tools for PR Professionals & Journalists
Every once in a while I come across a post on the web that is so valuable that I have this urge to print it and save it somewhere in a vault of “important informaton.” However, these days, I am retraining myself to save the link or if I must print it, print it to [...]
Promote Your Event with No Marketing Budget
I recently read an article in the ASAE Communications Section Newsletter about an association offering a new conference… one hitch: they had no marketing budget.
What did they do?
According to Jason Della Rocca, executive director of the International Game Developers Association, his association used new media to inexpensively and effectively promote their conference.
Della Rocca’s conference marketing [...]