Coleman Unlimited LLC

Every once in a while I come across a post on the web that is so valuable that I have this urge to print it and save it somewhere in a vault of “important informaton.” However, these days, I am retraining myself to save the link or if I must print it, print it to [...]

I recently read an article in the ASAE Communications Section Newsletter about an association offering a new conference… one hitch: they had no marketing budget.
What did they do?
According to Jason Della Rocca, executive director of the International Game Developers Association, his association used new media to inexpensively and effectively promote their conference.
Della Rocca’s conference marketing [...]

I read a very good article in Maximum Impact’s newsletter, called “7 Reasons Why Speakers Flop.” For years, I have worked with CEOs on speaking at conferences, and these are all things I worked to get across to each of them each year. As I read this article, I wanted to stand up and yell, [...]

This is my second post on an innovation presentation that I recently attended by Kathie Thomas of Fleishman Hillard at the PRSA St. Louis monthly luncheon.
Although Thomas presented many great ideas, one of the takeaways I enjoyed most was the brainstrorming guidelines. We’ve all been a part of such ridiculous brainstorming sessions at work that [...]

Today I accidentally deleted all the “real” comments off this site when I deleted all the spam comments. How did I do this act of stupidity? Not paying attention to detail.
I could blame this website’s interface, but in reality, I just wasn’t paying attention. It’s funny how all these years, I thought I was really [...]