Archives for May, 2008

Reputation Management – 12 Steps to Recover Tarnished Reputations and Move on with Growth and Prosperity

  • Posted by Sonia
  • May 29, 2008

I was able to celebrate my birthday last week with the fun folks at the Public Relations Society of America – St. Louis Chapter. The monthly luncheon featured a fascinating topic by a world-renowned expert.
Author and PR Exec Leslie Gaines-Ross of Weber Shandwick shared how a company’s reputation can be destroyed in seconds during her [...]

6 Ways to Create a Press Release that the Media (and Your Customers) Will Love

  • Posted by Sonia
  • May 12, 2008

I love press releases. They are one of the most clear, concise and non-manipulative ways to communicate important information. And, if written correctly, news releases offer facts and invite participation in a tantalizing way that makes everyone want to read them. I’ve found they are welcome addition to any direct marketing program; why save the [...]